Editor's note: This post is one of five in a series highlighting five communications trends to watch for in 2017.
Snapchat. Facebook Live. Periscope. Instagram Stories. What do these all have in common? Live video streaming.
No, it's not new, but the ever-increasing, easy-to-access technology that puts the ability to stream live at your fingertips is what makes live video a trend to (continue to) watch in 2017.
What makes live video so appealing is the instant, intimate connection it builds with your audience. Unlike heavily produced videos (which still have a place), live video doesn't need to be perfect or polished. It takes you direct to your audience who is increasingly choosing authentic, direct access over pre-packaged content.
Three reasons to consider adding live video to your 2017 communications plan:
Pro tip: Although I just praised the raw and rugged nature of live video, I recommend purchasing an inexpensive tripod and microphone to elevate the quality of all videos shot from a cell phone.
Want to incorporate live video into your communications plan?